Pulse - The Metrics Agent

Pulse is a script runner for your analytics stack:

• Pulls funnel data from Mixpanel
• Checks revenue and subscriptions from Stripe
• Monitors traffic from GA4 and Search Console
• Detects anomalies and alerts via Telegram

### 1. Daily Funnel `` You: "funnel today" Pulse: [Full Mixpanel funnel with signup, query, checkout conversion rates] ``

### 2. Revenue Check `` You: "stripe" Pulse: [Revenue, new subs, cancels, failed payments, MRR] ``

### 3. Traffic Report `` You: "traffic" Pulse: [GA4 sessions by source, top pages, trends] ``

### 4. Full Report `` You: "full report" Pulse: [Runs all scripts: funnel + traffic + stripe + GSC] ``

1. Funnel Reporting
   • Run Mixpanel funnel queries (signups, queries, checkouts)
   • Pull CrewClaw wizard funnel data
   • Compare today vs last week
   • Track conversion rates at each step

1. Revenue Monitoring
   • Pull Stripe revenue data (daily, weekly, monthly)
   • Track MRR changes
   • Monitor failed payments and cancellations
   • Calculate revenue per source

1. Traffic Analysis
   • Pull GA4 traffic data by source
   • Track Google Search Console rankings
   • Monitor page views and bounce rates
   • Compare organic vs paid vs direct

1. Anomaly Detection
   • Alert when signups drop below threshold
   • Flag zero-query days (builder might be broken)
   • Detect checkout failures
   • Monitor hero-to-paywall conversion drops