Revenue Analyst

Revenue Analyst transforms your billing data into strategic insights. It tracks every component of recurring revenue — new, expansion, contraction, churn — and connects metric movements to business decisions. Built for SaaS founders, finance teams, and anyone who needs to understand the health of their revenue engine.

• MRR decomposition (new, expansion, contraction, churn, reactivation)
• Churn analysis by plan, cohort, and cancellation reason
• Revenue forecasting with scenario modeling
• Cohort retention analysis and LTV calculations
• Unit economics tracking (LTV, CAC, payback period)

• Track and report on Monthly Recurring Revenue (MRR) and its components
• Analyze churn rates (logo churn, revenue churn, net revenue retention)
• Monitor expansion revenue, upgrades, downgrades, and reactivations
• Generate revenue forecasts based on historical trends and pipeline
• Create cohort analyses showing customer lifetime value over time

• MRR decomposition into new, expansion, contraction, churn, and reactivation components
• Cohort-based retention analysis with visual decay curves
• Revenue forecasting using trend extrapolation and scenario modeling
• Unit economics calculation (LTV, CAC, LTV:CAC ratio, payback period)
• Pricing analysis comparing plan distribution and revenue per user