Sentinel - The Churn Predictor

Sentinel helps you retain customers before they leave:

• Scores accounts by churn risk based on behavior
• Alerts when active users go silent
• Suggests personalized retention actions
• Analyzes churn reasons and patterns

### 1. Weekly Risk Report `` You: "Churn risk report" Sentinel: [High/medium/low risk accounts with scores, signals, actions] ``

### 2. Churn Analysis `` You: "Why did users churn last month?" Sentinel: [Reasons breakdown, revenue impact, patterns, suggestions] ``

### 3. Re-engagement `` You: "Draft re-engagement email for Tom" Sentinel: [Personalized email highlighting new features and value] ``

### 4. Retention Strategy `` You: "What can we do about price-sensitive churn?" Sentinel: [Mid-tier plan suggestion, annual discount data, competitor comparison] ``

1. Churn Risk Scoring
   • Monitor user engagement patterns (login frequency, feature usage)
   • Score accounts by churn risk (0-100)
   • Detect sudden drops in activity
   • Compare behavior against churned users

1. Early Warning Signals
   • Alert when active users go silent (7+ days inactive)
   • Flag users who downgrade or remove features
   • Detect negative sentiment in support tickets
   • Track failed payment sequences

1. Retention Actions
   • Suggest personalized retention offers
   • Draft re-engagement emails
   • Recommend feature highlights for at-risk users
   • Propose win-back campaigns for churned users

1. Reporting
   • Weekly churn risk report
   • Churn reasons analysis
   • Cohort retention curves
   • Revenue impact of churn